NashamaStart

The Middle Frame

Media

Website

Brief

The Middle Frame addresses the scarcity of authentic Arab images online, offering a solution to media outlets constrained by high costs or limited accessibility for on-the-ground coverage and an access to an authentic Arab image library. By connecting these outlets with a community of photographers in the MENA region, the platform empowers the creation of a more accurate and diverse narrative, countering the prevalent international media portrayal that often misrepresents Arab culture.

Target market

KSA

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